Diploma In Corporate Communication (BK101)
Diploma in Corporate Communication is homegrown program specifically designed with the objective of training students in the field of corporate communication.
This program consists of various sub-disciplines and covers different aspects such as human communication, visual communication, public relations, crisis management and communication, communication law, advertising, integrated marketing communication, writing for mass media, mass communication, corporate communication Final Project and industrial training.
At the end of the program, graduates should be able to demonstrate specific skills in the areas of communication as well as apply their knowledge and skills to solve problems. This program is suitable for those who are interested in working with the government and private sector as assistant public relations, assistant associate in media company and etc.
Graduates can also further their study at degree level in local and foreign higher institutions in specific field such as corporate communication, mass communication, public relations or other professional qualifications.
COURSE DETAILS
PROGRAMME NAME: DIPLOMA IN CORPORATE COMMUNICATION
NO REF KPT: R3/0323/4/0017 (07/2029)
NO REF MQA : A10130
Reference: RE/0323/04/0017 A10130
ENTRY REQUIREMENT
- Possess Sijil Pelajaran Malaysia (SPM) with at least THREE credits in any subjects (inclusive of English or any equivalent qualification); OR
- A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum grade of C [Grade Point (GP) 2.00] in a subject and a credit in English at SPM level (or English equivalent to SPM); OR
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul (Pass) and a credit in English at SPM level (or English equivalent to SPM); OR
- A pass in Sijil Kemahiran Malaysia (SKM) Level 3 in a related field. (Candidates without English can be admitted subject to a thorough internal evaluation process to determine their competencies in English that are equivalent to SPM level); OR
- A Certificate (Level 3, MQF) in a related field with at least a CGPA of 2.00; OR
- Pass with minimum of grade C in IGCSE OR
- Pass with minimum grade C in THREE (3) relevant subjects OR
- Pass with minimum grade B in THREE (3) relevant subjects (inclusive of English) OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government. (Candidates can be admitted if their admission qualification contains English subject (s) equivalent to English at the SPM level. If it is not equivalent, a reinforcement English subject equivalent to the SPM level must be offered before enrolment)
Notes:
- Candidates with a pass in English at the SPM level (or English equivalent to SPM) may be admitted if their admission qualification contains an English subject(s) equivalent to English at the SPM level.
- Candidates with a pass in English at SPM level (or English equivalent to SPM) need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
- Candidates without an English subject in their admission qualification need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
English Competency Requirement * (International Student)
- MUET Band 3 OR
- CEFR Mid B1 OR
- IELTS 4.5 OR
- TOEFL 6.5 OR
- Pearson Test of English 43 OR
- Linguaskill Online 147
CORE COURSES OFFERED:
Introduction to Human Communication
Introduction to Mass Communication
Business Communication
Introduction to Organisational Communication
Perlembagaan dan Masyarakat Berintegriti (Local student)/ Bahasa Melayu Komunikasi 1 (International student)
Information Technology Skills & Application
Writing for the Mass Media
Introduction to Public Relations
Proficiency English I
Fundamental of Visual Communication
Interactive Reporting
Fundamental of Corporate Communication
Cross-Cultural Communication
Desktop Publishing
Basic Arabic 1 /Basic Mandarin 1 /Basic French 1
Communication, Society and Change
Introduction to New Media
Introduction to Strategic Communication Campaign
Entrepreneurship with Digital Application
Kemahiran Kesantunan Berbahasa/ Bahasa Kebangsaan A (Non-credit BM SPM)
Pengajian Islam / Etika Malaysia (Local non-muslim/International student)
Communication Law
Proficiency English 2
Crisis Management and Communication
Corporate Communication Final Project
Integrated Marketing Communication
Introduction to Advertising
English for the Workplace
Sukan Rakyat
Industrial Training
CAREER PROSPECTS
- Corporate Communication Personnel
- Communication Officer
- Internal Communication Personnel PR Personnel
- PR Officer
- PR Assistant
- Media Relations Officer
- Social Media Executive
- Content Writer
- Content Creator
- Copywriter
- Editorial Assistant
- Event Coordinator
- Corporate Event Planner
- Programme Officer
- Outreach Officer
- Public Affairs Assistant
