Bachelor of Communication (Hons) in Corporate Communication (BK201)
Bachelor of Communication (Hons) in Corporate Communication is a degree program that equips individuals to find work within the public relations field, advertising management or broadcast media.
As such, students in this program will learn on how traditional and new media communications can be used to benefit an organisation. An undergraduate program in corporate communications will nurture students to apply basic theories in the workplace. As a result, students are able to have written, oral and digital communication skills. Thus, have depth understanding of business, media, technology and humanities.
Undergraduates will learn benefits and drawbacks of print, electronic and other media as a result from solid comprehension of visual, graphic and digital concepts. This program includes instruction in public relation, leadership, psychology, sociology and mass media field in addition to fulfilling general education requirements.
Since corporate communications programs use multidisciplinary curricular to teach communication methods for a variety of business settings, graduates from this programme will be capable of filling a range of positions in the corporate communication related fields as Corporate Communication Executives (CCE), Corporate Planners, Public Relations Officers (PRO), Media Executives, Event Executives, Copywriters, and Publicists. There are also job opportunities in supporting areas such as marketing, sales, management consultancy and administration. Future graduates will find a good variety of career opportunities in communication related areas in both the private and public sector where the demands for skilled staffs continue to rise.
COURSE DETAILS
PROGRAMME NAME: BACHELOR OF COMMUNICATION (HONS) IN CORPORATE COMMUNICATION
PROGRAMME CODE: BK201
NO REF KPT: R2/0321/6/0006 (04/2030)
NO REF MQA : MQA/FA5366
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ENTRY REQUIREMENTS
- Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects and a credit in English at SPM OR
- Pass STAM with a minimum Grade of Jayyid and a credit in English at SPM OR
- Pass Matriculation or Foundation studies with a minimum CGPA of 2.00 OR
- A Diploma with at least CGPA of 2.00 OR
- A Diploma in Media and Communication field OR
- Pass DKM / DVM with a minimum CGPA of 2.50 OR
- Pass DLKM with a minimum CGPA of 2.50 OR
- Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects OR
- Pass International Baccalaureate (IB) with at least 24 points
- Other relevant and equivalent qualifications recognised by the Malaysian Government.
CORE COURSES OFFERED:
Media and Digital Culture
Effective Human Communication
Intercultural Communication
Organisational Communication
Grammar In Writing
Corporate Communication
Essentials of Business Communication
Communication Theory
Visual Communication
Strategic Communication Campaign
Strategic Integrated Marketing Communication
Communicative Arabic
Communicative Mandarin
Communicative French
Media Writing
Effective Communication
Communication Law & Ethics
Aspirasi Negara Bangsa /
Malaysian Citra (International Students)
Public Advocacy
Falsafah dan Cabaran Semasa /
Bahasa Melayu Komunikasi 2 (International Students)
Fundamental of Advertising
Kursus Integriti dan Antirasuah (KIAR)
Creative Audio Design
Crisis Communication
Media Planning
Community Event Management and Planning
Communication Research Method
Digital Advertising
Nextgen Media Technologies
Kemahiran Digital dan Kecerdasan Buatan /
Kemahiran Kepimpinan dan Hubungan Insan /
Bahasa Kebangsaan A
Web Design Production
Communication Final Project
Pengajian Islam Kontemporari /
Pengurusan Harta Islam /
Ethics and Moral (non-muslim students)
Academic Writing
Entrepreneurship with Digital Application 2
Kelestarian Komuniti /
Fasilitator Profesional
Financial Communication
Corporate Identity and Branding
Media Trends & Influence
Industrial Training
CAREER PROSPECTS
- Corporate Communication Executive
- Communication Officer
- Internal Communication Executive
- PR Executive
- PR Officer
- PR Specialist
- Publicist
- CSR Executive
- Community Relations Executive
- Outreach Coordinator
- Corporate Affairs Executive
- Public Affairs Executive
- Social Media Executive
- Digital Content Strategist
- Content Creator
- Media Relations Officer
- Media Liaison Officer
- Press Officer
- Event Executive
- Event Planner
- Event Manager




