Bachelor of Communication (Hons) in Corporate Communication (BK201)
ABOUT THE PROGRAMME
The Bachelor of Communication (Hons) in Corporate Communication is a program that aims to equip students with the necessary skills and understanding of corporate communication, along with knowledge of relevant theories and practices in the field. The program provides students with exposure to the latest developments in the communication industry, and is designed to prepare them through a series of lectures and practical assignments.
The objective of the program is to contribute to a higher level of professionalism for future candidates, with a special focus on various aspects of corporate communication, including planning, preparation, organization, and utilization in the current organizational context. Additionally, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
COURSE DETAILS
Programme: Bachelor of Communication (Hons) in Corporate Communication
Programme Code: BK201
Medium of Instruction: English
Reference: R/321/6/0178 (MQA/FA5366) 16/04/2020-15/04/2025
The objective of the program is to contribute to a higher level of professionalism for future candidates, with a special focus on various aspects of corporate communication, including planning, preparation, organization, and utilization in the current organizational context. Additionally, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
COURSE DETAILS
Programme: Bachelor of Communication (Hons) in Corporate Communication
Programme Code: BK201
Medium of Instruction: English
Reference: R/321/6/0178 (MQA/FA5366) 16/04/2020-15/04/2025
Minimum Requirement:
Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects and a credit in English at SPM or its equivalent;
OR
Pass STAM with a minimum Grade of Jayyid and a credit in English at SPM or its equivalent;
OR
Pass Matriculation or Foundation studies with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma with at least CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma in Media and Communication field or its equivalent;
OR
Pass DKM / DVM / DLKM with a minimum CGPA of 2.50;
OR
Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects;
OR
Other relevant and equivalent qualifications recognised by the Malaysian Government.
Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects and a credit in English at SPM or its equivalent;
OR
Pass STAM with a minimum Grade of Jayyid and a credit in English at SPM or its equivalent;
OR
Pass Matriculation or Foundation studies with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma with at least CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma in Media and Communication field or its equivalent;
OR
Pass DKM / DVM / DLKM with a minimum CGPA of 2.50;
OR
Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects;
OR
Other relevant and equivalent qualifications recognised by the Malaysian Government.
English Competency Requirement (International Student):
MUET Band 3.5
OR
CEFR (High B1)
OR
IELTS 5.0
OR
TOEFL 40
OR
PTE 47
OR
ELS 107
OR
CAMBRIDGE ENGLISH 154
Semester 1/Year 1
Introduction to Communication and Media Studies
Effective Human Communication
Intercultural Communication
Organisational Communication
Corporate Communication
Semester 2/Year 1
Photo Communication
Public Relations Campaign
Strategic Integrated Marketing Communication
Arabic 1 / Mandarin 1 / French 1
Writing in Public Relations
Crisis Communication
Semester 3/Year 1
Effective Communication
Essential of Business Communication
Psychology
Semester 1/Year 2
Communication Law & Ethics
Statistics for Social Sciences
Training & Development in Corporate Context
Arabic 2 / Mandarin 2 / French 2
Grammar In Writing
Penghayatan Etika & Peradaban
Bahasa Melayu Komunikasi 2 (International Students)
Semester 2/Year 2
Community Event Management and Planning
Communication Research Method
Graphic and Creative Production
Fundamental of Advertising
Falsafah dan Isu Semasa
Pengajian Islam 3 / Ethics and Morale 3
Semester 3/Year 2
Media Planning / Digital Advertising / Copywriting
Web Design Production
New Media
Semester 1/Year 3
Financial Communication
Corporate Identity and Branding
Academic Writing
Media Technology and Society
Media Digital
Semester 2/Year 3
Communication Final Project
Event Management and Planning
Introduction to Data Analytics
Entrepreneurship with Digital Application 2
Media Planning / Digital Advertising / Copywriting 2
Khidmat Masyarakat 2
Semester 3/Year 3
Industrial Training
Introduction to Communication and Media Studies
Effective Human Communication
Intercultural Communication
Organisational Communication
Corporate Communication
Semester 2/Year 1
Photo Communication
Public Relations Campaign
Strategic Integrated Marketing Communication
Arabic 1 / Mandarin 1 / French 1
Writing in Public Relations
Crisis Communication
Semester 3/Year 1
Effective Communication
Essential of Business Communication
Psychology
Semester 1/Year 2
Communication Law & Ethics
Statistics for Social Sciences
Training & Development in Corporate Context
Arabic 2 / Mandarin 2 / French 2
Grammar In Writing
Penghayatan Etika & Peradaban
Bahasa Melayu Komunikasi 2 (International Students)
Semester 2/Year 2
Community Event Management and Planning
Communication Research Method
Graphic and Creative Production
Fundamental of Advertising
Falsafah dan Isu Semasa
Pengajian Islam 3 / Ethics and Morale 3
Semester 3/Year 2
Media Planning / Digital Advertising / Copywriting
Web Design Production
New Media
Semester 1/Year 3
Financial Communication
Corporate Identity and Branding
Academic Writing
Media Technology and Society
Media Digital
Semester 2/Year 3
Communication Final Project
Event Management and Planning
Introduction to Data Analytics
Entrepreneurship with Digital Application 2
Media Planning / Digital Advertising / Copywriting 2
Khidmat Masyarakat 2
Semester 3/Year 3
Industrial Training
- Public relations specialist
- Sales consultant
- Public affairs director
- Corporate management
- Human resources
- Employee relations
- Corporate trainer
- Media relations
- Account executive
- Special events planner
- Communication consultant
- Speechwriter
- Event promotion
- Corporate recruiter
- Government affairs
- Local - RM49,105.00
- International - RM57,550.00
REGISTER NOW
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