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Bachelor of Communication (Hons) in Corporate Communication (BK201)

Bachelor of Communication (Hons) in Corporate Communication (BK201)

ABOUT THE PROGRAMME

Bachelor of Communication (Hons) in Corporate Communication is a degree program that equips individuals to find work within the public relations field, advertising management or broadcast media. 

As such, students in this program will learn on how traditional and new media communications can be used to benefit an organisation. An undergraduate program in corporate communications will nurture students to apply basic theories in the workplace. As a result, students are able to have written, oral and digital communication skills. Thus, have depth understanding of business, media, technology and humanities. 

Undergraduates will learn benefits and drawbacks of print, electronic and other media as a result from solid comprehension of visual, graphic and digital concepts. This program includes instruction in public relation, leadership, psychology, sociology and mass media field in addition to fulfilling general education requirements. 

Since corporate communications programs use multidisciplinary curricular to teach communication methods for a variety of business settings, graduates from this programme will be capable of filling a range of positions in the corporate communication related fields as Corporate Communication Executives (CCE), Corporate Planners, Public Relations Officers (PRO), Media Executives, Event Executives, Copywriters, and Publicists. There are also job opportunities in supporting areas such as marketing, sales, management consultancy and administration. Future graduates will find a good variety of career opportunities in communication related areas in both the private and public sector where the demands for skilled staffs continue to rise.



COURSE DETAILS

PROGRAMME NAME: BACHELOR OF COMMUNICATION (HONS) IN CORPORATE COMMUNICATION
PROGRAMME CODE: BK201
NO REF KPT: R2/0321/6/0006 (04/2030)
NO REF MQA : MQA/FA5366




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ENTRY REQUIREMENTS

  • Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects and a credit in English at SPM OR
  • Pass STAM with a minimum Grade of Jayyid and a credit in English at SPM OR
  • Pass Matriculation or Foundation studies with a minimum CGPA of 2.00 OR
  • A Diploma with at least CGPA of 2.00 OR
  • A Diploma in Media and Communication field OR
  • Pass DKM / DVM with a minimum CGPA of 2.50 OR
  • Pass DLKM with a minimum CGPA of 2.50 OR
  • Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects OR
  • Pass International Baccalaureate (IB) with at least 24 points
  • Other relevant and equivalent qualifications recognised by the Malaysian Government.

CORE COURSES OFFERED:

Media and Digital Culture

Effective Human Communication

Intercultural Communication

Organisational Communication

Grammar In Writing

Corporate Communication

Essentials of Business Communication

Communication Theory

Visual Communication

Strategic Communication Campaign

Strategic Integrated Marketing Communication

Communicative Arabic

Communicative Mandarin

Communicative French

Media Writing

Effective Communication

Communication Law & Ethics

Aspirasi Negara Bangsa /
Malaysian Citra (International Students)

Public Advocacy

Falsafah dan Cabaran Semasa /
Bahasa Melayu Komunikasi 2 (International Students)

Fundamental of Advertising

Kursus Integriti dan Antirasuah (KIAR)

Creative Audio Design

Crisis Communication

Media Planning

Community Event Management and Planning

Communication Research Method

Digital Advertising

Nextgen Media Technologies

Kemahiran Digital dan Kecerdasan Buatan /
Kemahiran Kepimpinan dan Hubungan Insan /
Bahasa Kebangsaan A

Web Design Production

Communication Final Project

Pengajian Islam Kontemporari /
Pengurusan Harta Islam /
Ethics and Moral (non-muslim students)

Academic Writing

Entrepreneurship with Digital Application 2

Kelestarian Komuniti /
Fasilitator Profesional

Financial Communication

Corporate Identity and Branding

Media Trends & Influence

Industrial Training

CAREER PROSPECTS

  • Corporate Communication Executive
  • Communication Officer
  • Internal Communication Executive
  • PR Executive
  • PR Officer
  • PR Specialist
  • Publicist
  • CSR Executive
  • Community Relations Executive
  • Outreach Coordinator
  • Corporate Affairs Executive
  • Public Affairs Executive
  • Social Media Executive
  • Digital Content Strategist
  • Content Creator
  • Media Relations Officer
  • Media Liaison Officer
  • Press Officer
  • Event Executive
  • Event Planner
  • Event Manager
TUITION FEE  : RM46,510.00  |  TUITION FEE (INTERNATIONAL) : RM51,160.00

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UNIVERSITI POLY-TECH MALAYSIA DU060 (W)

Jalan 6/91, Taman Shamelin Perkasa, 56100 Cheras, Kuala Lumpur

  • General Line: +603 9206 9700
  • Tel : +603 92837186 (Marketing)
  • Fax : +603 92810475
  • General Enquiry : enquiry@uptm.edu.my
  • Admission Enquiry: marketing@uptm.edu.my
 
     
       

Diuruskan oleh:

KOLEJ POLY-TECH MARA SDN. BHD. 200101011711 (547467-W)

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