The Bachelor in Business Administration (Digital Marketing) (Honours) is a home-grown program specifically designed to deliver a suitable level of theoretical and practical understanding in digital marketing that is useful in business. It has achieved provisional accreditation in September 2024 from the Malaysian Qualifications Agency (MQA).

This programme consists of various structures and covers different aspects such as principles of marketing, principles of management, strategic management, organisational behavior, business ethics, research methodology, economics, international business and few other related courses. Students also will be trained to generate ideas and fulfil the community needs in entrepreneurship.

The students are also required to undergo capstone project in the industry. This training is for a period minimum of 14 weeks. The objective of the capstone project is to enable students to apply theoretical knowledge and technical skills to solve real-world digital marketing challenges, through structured collaboration with industry partners, thereby enhancing their professional readiness, critical thinking, innovation capacity, and industry relevance.

Graduates may further their studies at the Master’s level, equipping them with advanced knowledge and leadership skills essential for managerial careers across public, private, and diverse industry sectors, while also enabling them to pursue their specific professional interests.




COURSE DETAILS
Programme:  Bachelor in Business Administration (Digital Marketing) (Honours)
Programme Code: AB203
Medium of Instruction: English
Reference: N/0415/6/0060 (12/2029) MQA/PA17831