Bachelor in Business Administration (Digital Marketing) (Honours) (AB203)
The Bachelor in Business Administration (Digital Marketing) (Honours) is a home-grown programme specifically designed to deliver a suitable level of theoretical and practical understanding in digital marketing that is useful in business. It has achieved provisional accreditation in September 2024 from the Malaysian Qualifications Agency (MQA).
This programme consists of various structures and covers different aspects such as Principles of Marketing, Principles of Management, Strategic Management, Organisational Behavior, Business Ethics, Research Methodology, Economics, International Business and few other related courses. Students also will be trained to generate ideas and fulfil the community needs in entrepreneurship.
The students are also required to undergo Capstone Project in the industry. This training is for a period minimum of 14 weeks. The objective of the capstone project is to enable students to apply theoretical knowledge and technical skills to solve real-world digital marketing challenges, through structured collaboration with industry partners, thereby enhancing their professional readiness, critical thinking, innovation capacity, and industry relevance.
Graduates may further their studies at the Master's level, equipping them with advanced knowledge and leadership skills essential for managerial careers across public, private, and diverse industry sectors, while also enabling them to pursue their specific professional interests.
COURSE DETAILS
PROGRAMME NAME: Bachelor in Business Administration (Digital Marketing) (Honours)
PROGRAMME CODE: AB203
NO REF KPT: N/0415/6/0060 (12/2029)
NO REF MQA : MQA/PA17831
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ENTRY REQUIREMENTS:
- Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects AND Pass in Mathematics and English at SPM level or its equivalent OR
- Pass STAM with a minimum Grade of Jayyid AND Pass in Mathematics and English at SPM level or its equivalent OR
- Pass Matriculation or Foundation studies with a minimum CGPA of 2.00 OR
- A Diploma (Level 4, MQF) with at least CGPA of 2.00 OR
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00 OR
- Pass DKM / DVM / DLKM with a minimum CGPA of 2.50 OR
- Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects OR
- Pass UEC with minimum Grade B in any FIVE (5) subjects OR
- Pass International Baccalaureate (IB) with at least 24 points OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government
ENGLISH COMPETENCY REQUIREMENT FOR INTERNATIONAL STUDENTS:
MUET Band 3 OR CEFR (Low B2) OR IELTS 5.5 OR TOEFL 46 OR PTE 51 OR ELS 108 OR CAMBRIDGE ENGLISH 160
CORE COURSES OFFERED:
- Principles of Management
- Principles of Marketing
- Economics
- English for Business
- Penghayatan Etika dan Peradaban (Local Only)
- Bahasa Melayu Komunikasi 2 (International Student)
- Digital Media
- Organisational Behaviour
- Islam Kontemporari (Local & International Student)
- Ethics and Moral 3
- Business Ethics
- Introduction to Financial and Management Accounting
- Operation Management
- Human Resource Management
- Business Intelligence and Strategic Information System
- Falsafah dan Isu Semasa
- Financial Management
- Statistics for Social Sciences
- Creativity and Innovation in Entrepreneurship
- Supply Chain Management
- Digital Marketing
- Brand Management
- Risk Management
- Law of Industrial Relations and Competitions
- Khidmat Masyarakat 2/ Kursus Integriti dan Anti Rasuah
- International Business and Entrepreneurship
- Leadership in Organizations
- E-Commerce
- Global Marketing
- Mobile Marketing
- Integrated Marketing Communication
- Research Methodology
- Technology Entrepreneurship
- Strategic Digital Marketing
- Introduction to Business Application Development
- Quality Management
- Social Media Marketing
- Capstone Project
- Strategic Management
- International Business Management Strategy
CAREER PROSPECTS:
Digital Marketing Officer/ Executive/ Manager
Social Media Specialist IT/Corporate Communications
Social Media Marketing
Sales and Marketing Executive
Marketing Executive
Sales Marketing
Junior Executive
Web Creator
Content Creator
REGISTER NOW
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