Bachelor of Business Administration (Honours) (AB202)
The Bachelor of Business Administration (Honours) is a home-grown undergraduate programme designed to provide students with a comprehensive and integrated understanding of business administration and management. The curriculum balances rigorous theoretical foundations with applied, practice-oriented learning, covering core functional areas including management, finance, marketing, human resources, operations, and strategic planning.
Students may specialise in one of the following areas to align with their career aspirations and professional interests:
- Marketing
- International Business
- Supply Chain Management
- Sports Management
- Office Management
- Islamic Banking & Finance
As part of the programme requirements, students must complete a minimum of 14 weeks of industrial training in a relevant organisation. This placement exposes students to authentic workplace practices, organisational culture, and industry expectations, thereby strengthening their employability and professional readiness upon graduation.
Graduates are well positioned to pursue postgraduate studies at Master's level, enabling further specialisation and supporting progression into managerial and leadership roles across public, private, and non-profit sectors, as well as in entrepreneurial and professional practice
COURSE DETAILS
PROGRAMME NAME : Bachelor of Business Administration (Honours)
PROGRAMME CODE : AB202
NO REF KPT: R/0414/6/0162 (04/2029)
NO REF MQA : MQA/FA11319
MEDIUM OF INSTRUCTION : English
DURATION : 3 YEARS (9 Semesters)
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ENTRY REQUIREMENTS:
- Pass STPM with a minimum Grade C (GP 2.00) in any TWO (2) subjects AND Pass in Mathematics and English at SPM level or its equivalent; OR
- Pass STAM with a minimum Grade of Jayyid AND Pass in Mathematics and English at SPM level or its equivalent; OR
- Pass Matriculation or Foundation studies with a minimum CGPA of 2.00; OR
- A Diploma with at least CGPA of 2.00; OR
- An Advanced Diploma with at least CGPA of 2.00; OR
- Pass DKM / DVM with a minimum CGPA of 2.50; OR
- Pass DLKM with a minimum CGPA of 2.50; OR
- Pass A-Level with minimum Grade D (GP 2.00) in any TWO (2) subjects; OR
- Pass UEC with minimum Grade B in any FIVE (5) subjects; OR
- Pass International Baccalaureate (IB) with at least 24 points; OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government
ENGLISH COMPETENCY REQUIREMENT FOR INTERNATIONAL STUDENTS
- MUET Band 3 OR CEFR (Low B2) OR IELTS 5.5 OR TOEFL 46 OR PTE 51 OR ELS 108 OR CAMBRIDGE ENGLISH 160
CORE COURSES OFFERED:
- Principles of Management
- Human Resource Management
- Organizational Behavior
- Financial & Management Accounting
- Introduction to Economics
- Aspirasi Negara Bangsa
- Malaysian Citra
- Statistic for Social Sciences
- Business Intelligence and Strategic Information System
- Principles of Marketing
- Business Ethics
- Financial Management
- International Business & Entrepreneurship
- English for Workplace Communication
- Leadership in Organization
- Communicative Arabic
- Communicative Mandarin
- Communicative French
- Falsafah dan Cabaran Semasa
- BM Komunikasi 2
- Economics in Organization
- Integrated Marketing Communication
- Technology Entrepreneurship
- Occupational Safety & Health
- Finance Technology
- Operations Management
- Kursus Integriti dan Antirasuah
- International Business Management & Strategy
- Supply Chain Management
- Kemahiran Digital dan Kecerdasan Buatan
- Bahasa Kebangsaan A
- International Trade Policy
- Decision Support System
- Strategic Management
- Entrepreneurship for Community (SULAM)
- Elective 1: Research Methodology
- Pengajian Islam Kontemporari
- Ethics and Moral 3
- Digital Marketing
- Elective 2
- Elective 3
- Elective 4
- Kelestarian Komuniti
- Project Management
- Elective 5
- Elective 6
- Industrial Training
- *Final Year Project
Elective
Marketing
- Consumer Behavior
- Global Marketing
- Brand Management
- Social Media Marketing
- Service Marketing
International Business
- Cross-Cultural Management
- Business Law
- International Finance
- International Human Resource Management
- Global Marketing
- International Economics
Sports Management
- Sports Facilities and Equipment Management
- Physical Fitness and Health
- Sports Media
- Current Issues in Sports Management
- Sports Industry
- Sports Injury Management
- Sport Event
- Sports Branding
Supply Chain Management
- Strategic Procurement
- Warehouse Management
- Transportation Management
- Halal Supply Chain Management
- E-Logistic
- Logistic Management
- Managing Logistics Systems
- Islamic Banking & Finance
- Islamic Capital Market
- Islamic Finance
- Islamic Economic
- Regulation in Islamic Banking
- Insurance & Takaful
- Islamic Banking Operations
Office Management
- Customer Services for Office Professionals
- Records Management for Office Professionals
- Note Taking for Office Professionals
- Office Supervision
- Document Control
- Administrative Office Management
CAREER PROSPECTS:
- Business Development Executive
- Human Resource Executive
- Marketing Executive
- Digital Marketing Executive
- Finance Executive
- Business Intelligence Analyst
- Operations Executive
- Supply Chain and Logistics Executive
- Procurement Executive
- International Business Executive
- Administrative Executive
- Project Coordinator
- Sports Management Executive
- Islamic Banking and Finance Executive
- Entrepreneur/Business Owner
- General Manager
- Real Estate
- Analyst/Consultant and etc.
